Ca$hvertising How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone Drew Eric Whitman

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Ca$hvertisingHow to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to AnyoneDrew Eric Whitman

Are you pouring lots of money into your advertising budget but seeing no sales? Are consumers paying no attention to what you think are compelling, well-crafted ads? Advertising coach Drew Whitman claims this is a common gripe of business-owners but that he can help you turn your mediocre ads into money-making machines by letting you in on one big secret: Consumers are only drawn to ads that address their core human needs to survive and thrive.

Once you know this, you can avail yourself of the 13 techniques Whitman presents to create such compelling ads. These include aligning your product with a customer’s preferred self-image and using cognitive shortcuts that encourage readers to buy. By the end of this guide, you’ll know how to create an ad readers can’t look away from. Along the way, we’ll add supplemental advice from other marketing gurus and ground Whitman’s advice in psychological concepts.

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